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Sure, competition is great at proving there is a market and a need for this kind of a product. The only problem is that when we look at the competition, we tend to create solutions, products and business models that are similar - the same old sh*t.
What if you could simply print out your ideas?? Having a great idea is only a small piece of the puzzle to successfully building a product that sells - you must weave innovation and problem solving into every aspect of your business - ESPECIALLY the fabric.
When Google decides to make its own fabric the world sits up and listens. Why the heck would Google make fabric???